IKEA becomes more Apple than ever

We already know what comes up a novelty presented by Apple, although it is not really a novelty and it turns out that it has been years in the market with more or less success. Something does not exist until Apple does not "hug" it on their devices, and once again it has been demonstrated with wireless chargers as we can see in the last advertising campaign of IKEA.

Despite having been in the market for about two years now, IKEA is promoting its accessories with built-in wireless chargers in the purest Apple style, taking advantage of the announcement of the iPhone 8, 8 Plus and X with this new feature. Advertising photos and videos showing their lamps, tables and other accessories and that we show you below.

The range of compatible accessories is really interesting both by design and price. The RIGGAD lamp with LED light, a wireless charging base and a USB connection to charge another device is priced at € 59. The NORDMARKE charging base with three wireless charging stations (similar to Apple's charging base not yet available) is priced at € 69, and you have a floor lamp with a built-in coffee table where the charging base is, the VARV model , for € 99.

The collaboration between Apple and IKEA has been quite close for a few months. With the announcement that home automation accessories of the Swedish brand would be compatible with HomeKit, Apple's platform, and with the appearance of IKEA in the last Keynote presentation of iOS 11 supporting Apple's augmented reality, it seems clear that relations They are quite good between both brands.

IKEA has been one of the first brands to join the wireless charging fashion, after other experts in the field such as Mophie or Belkin. But the barrage of compatible accessories to charge our new iPhone or Apple Watch series 3 is yet to come. We will keep you informed.

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