The horns of the iPhone X, its new brand

It is one of the most controversial points of the new iPhone. Qualified by many as a "new design flaw" of the company, others determined that Apple should hide them, the case is that the new "horns" of the iPhone X have not gone unnoticed by anyone, and as always happens with Apple, love and hate in equal parts.

But the reality is that the company would have had it very easy to hide them, both at the design level and at the software level, and it has not done so. And is that after the loss of the start button as a differentiating element of the iPhone since its inception, Apple seems to have decided that the new iPhone X horns are the unequivocal signal that we are facing an iPhone and not another terminal.

A need marked by the trend

Obviously when we talk about design and tastes the opinion of anyone is unquestionable, but sometimes we also confuse opinion with facts, preferences with absolute truths, and the “notch” of the iPhone X has been the center of the wrath of many since the appearance of first models filtered by internet. In the obsession of a terminal without frames it seems that everything is worth, or should be worth, but technology advances at a slower pace than many would like, and Apple had no choice but to leave a small space in the center of the upper edge to be able to insert all the technology that carries the True Depth system of the iPhone X.

We are talking about much more than a front camera to take selfies and a speaker. In that small space there is an infrared camera, a 7 Max camera, a proximity sensor, a microphone, a spot projector, an ambient light sensor and a light emitter, in addition to the speaker. The entire facial recognition system of the iPhone X as well as the front camera with the new portrait mode need these elements, and it is more than obvious that this is their place, not another.

If you look at what other manufacturers have done, the alternatives were few. Most, despite having much less technology on that front, have chosen to directly make the upper frame wider in its entirety, such as Samsung with its Galaxy S8, S8 + and Note 8, or LG with its G6, even Google with the new Pixel 2XL. Many will say that the Xiaomi Mi Mix (and the newly released Mi Mix 2) place the speaker and the proximity sensor behind the screen, and it is true, but the reviews speak of a rather poor sound, and let's not forget that in the end Even these models have a thicker frame at the bottom. Up or down, what's the matter, the result is that somewhere I have to place the camera.

At this point it seems already clear that with the technology that exists today, and given the trend towards a terminal with increasingly thin frames, it is mandatory to place a thicker frame somewhere to fit the elements like the camera or the speaker Up, down or up and down, the solutions are several but ultimately very similar. What do people ask Apple for? Those who criticize the horns of the iPhone X wish that Apple had eliminated them either by hardware or by software, and always talk about design flaw.

Intentionally different

Something intentionally done so cannot be qualified as a failure. I insist, you may like it or not, and that is something inevitably subjective and personal, but it will never be a failure. Even more when it is a complication in the manufacturing process of the terminal. It would have been much easier to do something similar to what Samsung or LG have done with their terminals, and make the entire upper frame thicker, but no, Apple has wanted to manufacture a screen with a cutout on its top, and that implies greater complexity in the manufacture of the screens.

Would it make sense to assume a more complex manufacturing process and then hide the horns using software? Of course not. If Apple had wanted its iPhone X not to have horns, it would have opted for the option on the left, such as Samsung or LG. Creating a screen with clipping and making the interface adapt so that it is not noticeable (central image) would not make much sense, except for the fact that we could continue using the horns to place the status bar icons (battery, clock, etc.) and therefore we would take advantage of that greater height.

The fact that Apple has chosen to show off horns confirms that it likes this new image and wants it to be its differentiating element. Surely soon more terminals with this same design will come out, but it will always be unequivocally linked to the iPhone X. Obviously we are talking about a terminal that has just been launched and that according to the own Tim Cook said in his presentation "it will mark the path of iPhone design for the next few years", but that can (and surely will be) vary over time, both at the hardware and software level, and these horns can also vary not only at the level of design but also of functionality.

But Apple itself already uses the new aesthetics of the iPhone X with its horns to identify its device. There is no circle at the bottom, now we have horns to know that we talk about the new iPhone which commemorates the tenth anniversary. So with a design that has arrived to stay, better go looking at the horns with good eyes, or we will always have the iPhone 8 as an alternative if we are so horrified.

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