Twitter is still one of those social networks that many users love but that does not advance in terms of the users it has and obviously this has an impact on the income it has. This could change if the Twitter TV play goes well., a new functionality of the social network so that any user can stream video without a duration limit. On the other hand, it must be said that the 140-character social network has already proven something similar to that in the United States with live broadcasts of the NFL (National Football League) or the Oscar ceremony in its previous moments and once finalized, but in this case it would be for the live broadcast by its users.
Also in principle there will be no duration limit for streaming, so it can be issued for hours without limits. Twitter's own financial director, Anthony Noto, warned in an interview that his goal is to turn Twitter into a place where anyone can broadcast a live show and that users know what is happening at all times anywhere in the world. Noto also explains that in the first quarter of 2017, Twitter has hosted more than 800 hours of streaming.
For now, the way in which this service is intended to be monetized is thanks to the advertising that is launched right at the start of streaming videos and at the end of this, making the social network more attractive to companies that could show interest in placing their ads and allowing Twitter to earn revenue it needs. In any case we have to wait to see if this service is something productive or not for the company, which can not be said that they do not try.
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