With Tim Cook there are twice as many delays as with Steve Jobs

Tim Cook has completed six years as head of Apple, and has managed to make even more successful the company he inherited from Steve Jobs. But the shadow of a person like Jobs is very elongated, and despite the successes obtained, he looks at him with a magnifying glass before any eventuality that may appear and that is not liked by analysts and investors. And one of the things that is most in the face is the delay in the launch of products.

According to many Apple is getting used to announce products that are not yet finished to launch them months later. Even worse, some products are even announced that they will be launched within months and after that time they are delayed even more, as has happened with the HomePod, Apple's smart speaker. All this has been collected in an article published by The Wall Street Journal, which specifies that Apple delays have doubled since Tim Cook runs Apple.

The WSJ article deserves a thorough analysis, and does not keep the headline, although many will be the only thing that interests them. On the one hand, it distinguishes two very different facts:

  • Advertise a product and launch it later
  • Announce the launch of a product and delay it later

Although some of the figures below we will treat both facts as if they were the same, it is clear that in no case can you have the same treatment nor impact on users, the latter being much more criticizable for obvious issues.

The more than 70 new or updated products that have been launched during Tim Cook's tenure, five had a delay of three months or more from their announcement until the first units were shipped, and nine had a delay of one to three months. A similar number of products were launched during the term of Steve Jobs, but only one product was delayed more than three months.

These delays have caused a longer waiting time since Apple announces a product and until it sends it: an average of 23 days for both new products and for updates, during these six years. With Steve Jobs the average was about 11 days.

The figures are cruel and do not admit nuances, but the reality is that Apple is not what it was with Steve Jobs, nor is the current market that Steve observes left more than six years ago. Competitiveness is much greater, users have changed, and product manufacturing complexity has multiplied. A perfect example of the latter we have with the iPhone camera. In the first models the Apple smartphone commissioned the camera module completely from one manufacturer, and now takes care of each camera element looking for the best from different suppliers, which exponentially increases the complexity of its manufacture.

Nor did Apple sell with Jobs what it sells now. The demand for Apple products has multiplied, doubling the company's revenue during the term of Tim Cook. That requires having a much larger stock before you can launch a product to the market. Even so, the wait when buying a new product from the company is almost always a couple of months within a few hours of launch. Let them tell those who have been waiting for the arrival of the AirPods for months.

Even with all these circumstances that must be taken into account, if there are unforgivable facts that Apple should have avoided at all costs, and that although it does not affect it too much in the economic figures, they do not give the image of an almighty and perfect company that always He wants to appear. Last year the Airods missed the Christmas season because of a delay from the initial launch date (October 2016 to end at the end of December). and this year has happened even worse with the HomePod, which was announced by the end of the year and as of 2018 we still have no release date.

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