Yesterday the Olympic Games in Rio de Janeiro were inaugurated. Apple did not want to miss the opportunity and a day earlier, on August 4, published a new announcement of his campaign Shot on iPhone on your YouTube channel. The new announcement has been called "The Human Family" and includes words of Maya Angelou, an American poet and civil rights activist.
The one-minute video talks about the value of the family while showing photos and videos in which friends and families appear. Logically, the images that appear in this video, both photos and videos, have been taken with an iPhone and, as usual in this campaign, the name of the author appears in each of the images.
New Shot on iPhone announcement: The human family
I see the obvious differences in the human family. Some of us are serious, some progress in comedy. I have sailed across the seven seas and stopped on every land, I have seen the wonders of the world, but not yet a common man. I know ten million women named Jane and Mary Jane, I have not seen two who were the same. The exact twins are different although their characteristics are similar and lovers think different things while lying next to each other. I see the obvious differences between each type and nature, but we are more alike, my friends, than we are different. We are more alike, my friends, than we are different.
Ad appeared yesterday Friday during the opening ceremony of the Olympic Games with a clear message of equality, although Angelou herself was responsible for making clear in her text that no two people are the same among all of us who live in the world.
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