In early 2016, Apple began casting for its own television program that will be called Planet of the Apps, title that I do not know if it has something to do with "Planet of apes" (the planet of the apes). The protagonists of this series will be the applications and their creators, although they will also appear famous as Gary Vaynerchuk, Gwyneth Paltrow, Jessica Alba or will.i.am as mentors or coaches.
At this time, many details about Planet of the App are not yet known, including when it will start airing, although it is expected to be in 2017, or how we can see it. What is known is that he will have the Dragons ’Den format, which is a kind of showcase where participants present their ideas to attract the attention of investors. The winner will receive a large amount of money and will be well placed in the App Store.
Some details of the selection process of Planet of the Apps come to light
A person who wants to remain anonymous explained the program selection process and mentioned four rounds:
- The developer delivers a standard online application on the Planet of the Apps website, including a one-minute video, basic application information and screenshots. Soon after, you will receive a call that will ask you some things about how you came up with the idea of creating that application and will tell you that you have been selected to move on to the next round.
- The developer will create an unedited video of 5-10 minutes that will be edited by professionals of the program team and will show it to the producers. They will have two weeks to record the video. Producers will provide a list of issues on which the video will have to be focused, including how the application works, what makes it unique, how much money they want and how the money will be used.
- The developer will have one week to sign the program contract, where all legal aspects will be covered. You will also be asked to report the availability of your equipment in the coming months.
- The developer will be subject to a review. The program coordinators make it clear that, even at this point, some of the developers will be put on hold and their participation in the program is not guaranteed.
The program It will start recording at the end of 2016 and will be broadcast already in 2017. For more information, it is best to read the Planet of the Apps FAQ page.
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