Apple continues to increase its presence in social networks. To be more specific, you have opened a new Twitter account to promote the news application that the apple company presented with iOS 9 at WWDC 2015. In the new account, named @AppleNews, are tweeting what would be interesting publications and news of the most read in Apple News in what seems like an attempt to encourage us to use your application.
The content is being selected by Apple's American editorial team, as they told us in their first tweet (you have it below). As usual, the company that runs Tim Cook has owned the account for months, but had not published anything until yesterday. What they usually do in these cases is to register the account so that it is not caught by another user and thus be able to maintain an easy-to-remember name.
Apple News comes to Twitter
Follow us here for top stories & great reads from your favorite publishers, curated by our U.S. editors pic.twitter.com/eLyGKZHVMl
– Apple News (@AppleNews) April 5, 2016
Follow us here for featured stories and great readings of your favorite publications, selected by our US publishers.
How could it be otherwise, links to the news use the Apple News format, which is "apple.co/XXXX". It may seem an unimportant detail but, if we access the link from an iOS device where the application is available, it will open the news in Apple News. This is a way to get us into the application and, if we like what we see, we are likely to decide to use it as a default news application. The problem is that the application only available in US territory, so, even if we want, users from other countries still can't use it.
On the other hand and as with other URL shortening services, if we access the links from other devices, it will simply expand the address and access the news. The question is, will this new account help users use Apple News as the default news application?
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