iPhone 11: When to announce Apple the new phone of 2019?

The Apple iPhone XS.

Angela Lang / CNET

Every year, Apple has to present something interesting if it wants to cause excitement and anticipation among consumers to buy their new iPhone. And this year is no exception. In view of the 12 percent decline in iPhone sales in the company's third fiscal quarter, a profit projection that will drop to US $ 9.6 billion and more consumers switching their iPhone to Android phones, the Cupertino giant has to ensure that their iPhone 11, 11R and 11 Max (or whatever they end up calling) they will be attractive enough for customers to update.

So, when to present Apple to the 2019 iPhone? The company has not sent invitations to any iPhone presentation event yet, but, based on the occurrences of previous years, I predict that Apple will present the new iPhone on Tuesday, September 10. Of course, keep in mind that this is an educated guess and that we don't have any kind of confirmation from Apple that this date is, in effect, the correct one. Apple has not responded to a request for comment. However, there are several reasons why the date mentioned above is the most plausible.

In the last seven years Apple has announced the iPhone either in the same week that the Labor Day holiday falls in the United States, which falls on the first Monday of September, or in the week that follows. In the past, if the holiday falls on the third day of the month or earlier, Apple announced the phone in the following week. But, when Labor Day falls on the fifth day of the month or later, as was the case in 2015 and 2016, the company announced the telephone the following Wednesday.

Date of presentation and launch of the iPhone (2012-2018)

iPhone: Model and year
                                                                    
                                                                                                                                                                            
                                                                                    
                                                                                    
                                                                                        
                                                                            Submission Date
                                                                    
                                                                                                                                                                            
                                                                                    
                                                                                    
                                                                                        
                                                                            Release date

iPhone XS / XS Max (2018)

iPhone 8/8 Plus (2017)

iPhone 7/7 Plus (2016)

iPhone 6S / 6S Plus (2015)

iPhone 6/6 Plus (2014)

iPhone 5S (2013)

iPhone 5 (2012)

Wednesday, September 12

Friday, September 21

Tuesday, September 12

Friday, September 22

Wednesday, September 7

Friday, September 16

Wednesday, September 9

Friday, September 25

Tuesday, September 9

Friday, September 19

Tuesday, September 10

Friday, September 20

Wednesday, September 12

Friday, September 21

This year Labor Day falls on Monday, September 2. If we follow the pattern, Apple will announce its new iPhone on Tuesday or Wednesday of the following week: that is, on September 10 or 11. Any of these dates is valid, but because September 11 is the date of the terrorist attacks of 2001, I bet that September 10 will be the date of presentation. I also predict that the presale will start on Friday, September 13.

The date also matches the launch date in stores and shipping date, which I predict will be Friday, September 20. Special phones such as iPhone XR, iPhone X and iPhone SE They started shipping in their own time. Because the iPhone XR was available in October, there is a possibility that the iPhone 11R is in the hands of consumers in October.


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