These Samsung mistakes may make you lose your leadership

Samsung phones are phenomenal, but that tendency to be so expensive may come out very expensive.

Angela Lang / CNET

There is no doubt that Samsung is a leader in the sale of cell phones worldwide. However, you will surely agree with us that some mistakes may cause us to lose confidence in the company, or even make us opt for cheaper devices.

In the Top 5 of CNET in Spanish, we list the mistakes that could make Samsung lose its leadership.

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Samsung mistakes that could spoil your future


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How do we list these mistakes that Samsung will be making? Simple. From the one we consider less relevant to the one that could lead you to lose your number one position.

In the fifth position we have the fact that Samsung fails to stand out in the area of wearables. Despite being the number one company for cell phone sales in the world, the company is in position 5 when it comes to smart watches and bracelets.

We believe that the Gear series of smart watches with the rotating bezel has been simply ideal, that the Galaxy Watch It is sexy and with many functions and that the bracelets Galaxy Fit They fulfill what they promise, but they have not been the most popular since the company launched its first smart watch called Samsung Galaxy Gear, all for 2014.

IDC data reveals that in 2018 Samsung was the fifth company to sell wearables, behind Huawei, Fitbit, Xiaomi and of course, Apple, which maintains the number one position with the Apple Watch. For its part, Xiaomi has taken the second position, probably because its devices are extremely cheap.

Yes, maybe there is a light at the end of the tunnel, because Samsung has been improving its sales in recent years.

Samsung tablets in each free

In position number four we have Samsung tablets. While it is true that the arrival of larger cell phones could be helping the contraction of this market, Apple tries to reinvent itself and battle by launching iPadOS, an operating system with some improvements for the iPad but what is Samsung doing to prevent the decline of its sales?

The Galaxy Tab tablets they have been modernized, each time they are thinner and with less bevels and some even include a pencil. Samsung sells them with Android and there are models with Windows, and yet in the last year its sales have fallen more than those of the iPad, according to IDC data.

In this section the company is not doing so badly, because it is in second place after Apple, and before Amazon, Huawei and Lenovo, although without doubt the company has to take action if it does not want this segment to decline.

Samsung phones with failures

In the third position we have one of the most important problems that could threaten the company and its future. This is the launch of cell phones with failures as in the case of explosive Galaxy Note 7 and more recently the Galaxy Fold that could generate a terrible loss of trust among consumers.

Samsung has to get very serious about its quality processes, because although brand lovers can be very faithful, there are many other companies out there doing a good job, and if even Apple is losing fidelity, it is not difficult to think that those who today They love the Galaxy S10 tomorrow they go to a cell phone from Xiaomi or OnePlus, both brands of great quality and that by the way, have cheaper cell phones.

Less innovation

In the second position we have cell phones with less innovation. And it is that the Galaxy S8 were surprising cell phones, but the Galaxy S9 copied a bit to their predecessors and although they had technological innovations, they were not really revolutionary. Still, the Galaxy S10 are meeting the expectations of consumers.

Samsung brought us the curved screen that everyone copied, and even the double opening, but did not popularize the double or triple camera like Huawei, nor introduced the first fingerprint sensor on the screen, something that made a less recognized company called Vivo, and neither He launched the first cell phone without borders, because Xiaomi did that.

Because it is the company that sells cell phones in the world, it seems necessary to start giving us more innovation before those small Chinese brands end up growing and being very popular with good, beautiful and cheap cell phones.

Very expensive cell phones

And in the number one position of errors that could lead Samsung to failure in the future we have that their cell phones are increasingly expensive. The Galaxy S10 Y Galaxy S10 Plus they are more expensive than the S9 and S9 Plus at the time of their launch, and even in the mid-range the company's cell phones are always a bit more expensive than those of the competition.

This tendency to be as expensive as Apple may lead to Samsung fans being seduced by cell phones with very good features and a cheaper price from other brands. And is that Apple has the luxury of raising the price because many iOS fan users do not want to change the operating system, but Samsung has to deal with Xiaomi, Oppo, Vivo and OnePlus, just to mention some brands that incorporate Android as an operating system , and also have phenomenal, beautiful and cheap cell phones.

And what do you think about the current situation of Samsung?

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