Once again Apple's marketing machinery works at full capacity. And I say this, because according to a Mashable site survey, iPad iBook application is more popular than Amazon Kindle, at the rate of a 48% for iBook and 36% for Amazon. In theory, both applications offer the same: the possibility of reading books in electronic format (we have already said something about this)
On the other hand, Amazon has an advantage over Apple and is that it is present on all platforms (mobile phones, computers …).
Now, 11% still prefer traditional reading media. Is this a geek thought?
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