Tim Cook, CEO of Apple,you find these days in Germany Visiting employees and the local developer community. There, in addition to visiting the popular Oktoberfest of Mnich, he has granted an interview to the German medium Bild, offering some details about two of the most relevant products of the moment for the Cupertino company: the iPhone 11 and the Apple Card.
Regarding the recent smartphones that have reached the market, the manager makes it clear that sales They are offering good results for the company, although it does not offer specific numbers in this regard. "We can't be happier about how things are going," Cook said. "It has been a great start."
Both iPhone 11 and iPhone 11 Pro offer substantial improvements over last year's devices, which will have served to encourage sales to a large extent. The first one, in addition, has seen its marketing price reduced compared to the iPhone XR, to whom it happens.
Apple Card and its international expansion
Last March the firm unveiled the Apple Card, your own credit card which, issued together with MasterCard and Goldman Sachs, provides different advantages to the users of the company's devices. With an initial launch in the United States that began just a few weeks ago, questions about its international launch rise, something to which the CEO has now replied.
Asked about his arrival in Germany by the aforementioned medium, Cook has assured that They are working to take the card outside the United States, confirming that reaching that region in the future. Emphasizes, however, the regulatory difficulties involved in its deployment:
We want to offer the card anywhere. However, banking products will have to be imported country by country because banks and regulations are different everywhere.
Apple Pay was a challenge for the company in this regard and, although in countries like Spain it took only a couple of years to reach the first banks after the initial launch in the United States, in territories like Germany it has not been effective until the end of 2018 and early this year. The Apple Card promises to offer at least the same complexity in the face of its expansion throughout the world, so, despite the intentions expressed by Cook, we could still see it come true in Europe.
