With the recent release of the new Apple devices have come the same comments to which we are almost accustomed: that technology already exists, It's the same as always, only fanboys buy it, you should try something new, etc. All these phrases coming from the networks and even from our social circles are very common and we even wait for them in each Keynote or when the topic comes up in the meetings, but in reality Why do we continue to buy Apple products?
There is no reason to deny the obvious, those of Cupertino are giving us technology that we have already seen in other devices of Xiaomi, Huawei and even Samsung years ago, then What is the reason to remain constant buyers of Apple? I sum it up in three words: Autonomous, intuitive and ecosystem.
As an Apple user for a long time and having tried other companies to try to enter the world of my acquaintances, as well as having coincided with other users like me, I can say that there are no devices that compare to Apple in these three aspects. Here the reasons:
An unbeatable autonomous
We always seek to find functions that allow hardware upgrade, the quality and durability of the device, as well as the components. Also the system is constantly updated to impose visual trend and improve performance. From time to time, a revolutionary product comes that changes everything Steve Jobs said in the first presentation of the iPhone, and even though several years have passed, Apple has always known how to revolutionize the autonomous term of a smartphone.
The iPhone can not be more intuitive
The iPhone is made to you as if it were by nature, and it is that both native tools and functions, as well as third-party applications are designed precisely to offer a pleasant, productive experience that meets the user's needs. For something, the App Store is the store with the most profits and exponential bonuses for developers, because with Apple you get used to having devices that facilitate your day to day and to accomplish tasks in a profitable way.
An ecosystem with synergies and in constant evolution
For me it is the strongest point with which Apple has. Although other companies such as Google have fully entered into pairing devices, Apple has a broad advantage in this aspect. There are so many features that the ecosystem gives you that it is even almost unimaginable what can be achieved: from sharing clipboards to the moment, the ease of transferring files between them, using them as extensions of each other, manipulating your smart home from any of them, control and relate them to common tasks, etc.
Apple's ecosystem is the simplification of productivity, it is the expansion of your tools and Customizing your work mode. Until today the advantages of an iPhone, such as updating a long time after its launch or the powers and intuition it has to adapt to the user and the ecosystem that together form the main devices (iPhone, iPad, iMac or MacBook) not offered by any other company. Being able to start something on the iPhone and finish it on the desktop at the moment, or share files and multimedia with quality and efficiency between devices, together with the way you customize your needs and productivity, the terminals have no comparison.
Now dear reader, to finish the right way I want you to try this: try to remember for a moment; Think and bring to you the image of the first iPhone or Mac you bought, feel and see the case, remove the plastics, turn it on! … All this is repeated over and over again, every time you have the chance to get a new model. The comfort and experience that Apple offers with its products makes the user feel their own in their digital and technological environment, adds the style of the brand to the wearer and also manages to facilitate the use of technology to those who have it in their hands. For that and for everything it offers us: we are still Apple.
