Facebook details its plans to combat electoral interference

privacy in Facebok and the Cambridge Analytica caseAfter the controversial statements that claimed that Facebook did not ban political ads, even if they contain false information, social network CEO Mark Zuckerberg held a conference call this week to present his plan to combat abuse and electoral interference in the platform.

"The conclusion here is that the elections have changed significantly since 2016, and Facebook has also changed," Zuckerberg said in the call, before detailing some of the types of threats Facebook has begun to see on the platform.

He says that Facebook now spends billions of dollars on security and that the company is now doubling transparency in Facebook's political publications. Among other things, ads will be labeled as verified and tested as false before a person clicks on the content. Also posting on the pages of what country is a page, as well as the legal name of the person operating that page.

While it is not banning fake political ads, Facebook s ban ads that want to deter people from voting, suggesting that the voting process is useless, as well as those that disseminate erroneous information about election day in an attempt to prevent people from going to the polls.

The company also launched a publication on its official blog co-authored by Guy Rosen, vice president of integrity; Katie Harbath, director of public policies for world elections; Nathaniel Gleicher, head of cybersecurity policy; and Rob Leathern, director of product management, who was also at the conference call that detailed the plans of the social network.

Specifically, the company has new plans to combat foreign interference in elections, increase transparency on the site and reduce misinformation.

Facebook's approach to political announcements has become an important topic of conversation in the Democratic presidential primaries. Massachusetts Senator Elizabeth Warren, who is targeting the social media giant, has published an intentionally false announcement to draw attention to the issue. Previously, Zuckerberg himself had described it as an existential threat to his company.

In the past, the California-based firm has been criticized for the way ads and news articles were handled during the 2016 elections, particularly in light of the Cambridge Analytica scandal, but Zuckerberg defended his tailored decisions. The 2020 elections were approaching.

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