For this year, the investment that brands will make on the Internet is estimated at more than 5 billion dollars.
Has your social media marketing agency considered webinars?
Read: The 2020 marketing forecasts in social networks.
According to data from the Merca2.0 Research Department, for this year it was estimated that the investment that brands will make on the Internet and social networks in Mexico will amount to more than 5 billion pesos. The figure is a reflection of how important these spaces are for brands and therefore the presence of the agencies responsible for managing the work of brands on the Internet is still relevant. However, the social media marketing agency that manages to attract customers today can be a difficult task, so, here are some recommendations to overcome this challenge.
If what you want is to promote your agency specialized in the management of social networks for brands and companies, from Social Insider the following 6 aspects are shared to which attention should be paid as soon as possible:
- Show the value of your agency
According to the source, every social media marketing agency that is experiencing significant growth is seriously taking on the task of promoting their work. With that in mind, the idea is to get your agency positioned as one that is a leader in this industry.
To achieve this it is important to find the niche for which it is perfect or in which you feel more comfortable, for example, if the accounts of banking institutions are the specialty or those of businesses such as restaurants, then you have to focus on these segments.
For the approach to be effective it is important to plan the appearance in relevant spaces, attend related industry conferences and make well-documented publications in spaces such as the agency’s own blog or third-party sites.
To take things to the next level, the source recommends that the social media marketing agency first identify their strengths, then identify their clients and then show them data that they have not seen before, and finally try to always be one step ahead. Monitoring how many people are reached each month to determine the conversion rate of the messages and the marketing campaign that is underway.
- S active in social media groups
As a second recommendation for any social media marketing agency is what can also be understood as networking. Participating in groups or communities represents a good advantage for business.
As Social Insider details, joining groups related to similar views to your own, as well as those related to the interests of potential clients can be of great help.
The idea is that they interact with users who have similar interests and try to offer advice to those who may be potential clients for the agency.
To make this task more effective it is important to leverage support tools, for example, videos and images with calls to action can be used towards the agency’s website, you can create a short video or reader and let those interested see to the full version of the video on your website.
In addition to the above, agencies can also consider creating their own groups, either on Facebook or LinkedIn, this idea can be of great help for the agency to be the one to do things.
According to the source, a group can bring benefits to the business such as: Help build a loyal community, use of video marketing software, discuss happenings and promote events, and finally, direct attention to a call to action that is of interest to the company.
- Use a job management software
As the Social Insder is, it is difficult to set up an agency specializing in social media marketing if you do not have the necessary tools for this. With a software for the management of work it is possible to keep an eye on the projects and the Progress that they obtain over time; In addition, it is also possible to see or identify tasks that require immediate attention, etc.
The good news for any social media marketing agency is that there is a variety of tools for the management of the work to choose from. However, because there are several options and it may be difficult to decide on one, it is advisable to choose those that allow you to contemplate the work in a visual format, organize tasks by their delivery date and priority, and set reminders for recurring tasks .
- Take advantage of the analytical data
Your social media marketing agency must know that to make informed decisions you must have the ability to fully enter the metrics and KPIs, that is, you must analyze the data of the social platforms.
By doing the above, it is possible to understand the interests of the audience to be able to focus on them through tasks such as content development.
As you know, some of the metrics of social networks can be consulted directly in the native apps of each social platform, however, for others it is necessary to work harder and continuously monitor the data from a third-party platform.
With a social media data analytics tool you can have a detailed image of the numbers that generate social media marketing strategies. Thus, it is possible to improve the impact of the campaigns and there will be more cases of success.
With the data it is possible to consult the details of the work that is underway, you can compare customers with the competition, among other things.
To get the attention of more potential clients for your social media marketing agency, you can start generating conversations or giving lessons for free that provide relevant information.
The idea for these to be effective is to direct the audience to everything by leveraging ads on social networks that promote what webinars will teach people and show what the agency can contribute in addition to what is shared on the webinar.
According to the source, this is an excellent way to show prospects that value can be added and that the agency has the necessary skills to promote their business and achieve the results they seek.
- Request customer testimonials
Finally, your social media marketing agency should consider leveraging testimonials, as these are understood as one of the most powerful marketing tools.
Remember that the recommendations of a satisfied client serve to reaffirm the quality of the work or services provided and has an important impact to convince others to work with your agency.
These testimonials can be leveraged on the website or on social networks, the idea is to give them visibility to improve the reputation of the agency.
