As Fortnite continues to be an incredibly popular force in games, more brands and different industries want to be part of the adventure and benefit from the process. On this occasion, Nike is taking Jordan sneakers to the world of Fortnite through a new Downtown Drop LTM, created with the creative mode of the game, and the Hang Time package, featuring cosmetic items and a unique challenge package.
The Downtown Drop by Jordan limited time mode takes place in a city where players can walk the streets and jump while collecting coins with the theme of sports shoes. The creative artists who helped develop this Fortnite map have the usernames Not Nellaf and Tollmolia, and the map presents a collection of free challenges. Once completed, players can win Back Board Back Bling and nine variants of skateboard styles.
If we rely on the triler, the Downtown Drop mode shows us another example of the different game styles that Fortnite is capable of doing. The mode is brand friendly, moving away from the violence and competitiveness of Battle Royale, the classic style of play where the last person standing is the one who wins, and whose history goes back only a couple of years.
For its part, this experience serves as an example for players who are curious about what can be done with the creative mode of the game, which allows you to design your own maps or games, and could be a source of inspiration that extends life even more Useful of the great success of Epic Games.
Fortnite attracts millions of players daily, especially children and teenagers, so it is not surprising to see brands like Nike join Epic Games for some kind of representation. With the final NBA games just around the corner, and other sporting opportunities in the future, this is certainly quite timely marketing.
Editor Recommendations
