Amazon Prime Day outperformed Black Friday sales

Amazon you are in luck. The firm has communicated that the sales made on July 15, during its Prime day, have been 18 percent higher than those made during Black Friday 2014 which he defined as “the best in history.” Further, Amazon it also managed to increase the number of Prime members around the world.

In total, lPrime customers bought 34.4 million items “Breaking all Black Friday records” by getting sales of 398 products per second.

“Thanks to the hundreds of thousands of new members who signed up for the Prime day and thanks to our millions of Prime users for making our first Prime day has been a success ”, highlighted Greg Greeley, vice president of Amazon prime, who has offered some figures. In addition to that sales increased 18 percent compared to the Black friday, grew 266 percent compared to the same day in 2014. “By deciding to celebrate the Prime day We did not know if this was going to be a one-off initiative or it would become an annual event. After the results obtained, we will definitely repeat ”Greg Greeley continued.

The countries where this initiative was available were the United States, Spain, the United Kingdom, Japan, Italy, Germany, France, Canada, and Austria. Prime members in these countries were able to make purchases “in dozens of categories including electronics, toys, movies, books, gardening or sports.”