Microsoft opens its first European store in the UK on July 11. The software giant will launch this new store at Oxford Circus in London, at the junction of Regent Street and Oxford Street, which are home to many of the world’s most popular retail stores. Microsoft’s flagship London store will cover 21,932 square feet on three floors, and will be just a few doors from the Apple store on Regent Street.
Microsoft plans to include immersive video walls, a community theater, workshops, training areas, and even an “Answer Desk” for technical support. The site will also include Microsoft’s range of Surface hardware, Xbox consoles and devices from other PC manufacturers. Visitors will also be able to try out devices like Microsoft’s HoloLens, along with the company’s other mixed reality (VR) headsets that are available.
While the new London store is the first of its kind in Europe, Microsoft also opened a flagship store in Sydney previously, along with its flagship store in New York City.