Soulja Boy is moving away from “getting it going” and is turning to a whole new field this week: selling its own refurbished video game consoles and tech accessories.
Soulja has been a gamer his entire life, so it’s only natural for him to want to release his own systems, and this week, he already has. He now sells two different consoles on his website SouljaWatch.com, both under their namesake: the SouljaGame console and the SouljaGame handheld.
Soulja Boy claims that the console is capable of running PlayStation, NeoGeo, PC, Sega, Game Boy Advance, and NES games, as well as “SouljaGames.” The website indicates that the console comes with 800 games pre-installed on the console. According to the site, the handheld runs Switch, 3DS, Vita, NeoGeo, Game Boy Color, and Advance games, and will have 3,000 games built into the system.
That’s much of games, and it seems unlikely that the system will actually run licensed copies of them, especially from companies like Nintendo. Systems are most likely running ROMs, which could be problematic for Soulja in the future. Nintendo, especially, has been targeting its game ROMs, suing the LoveROMS and LoveRetro sites for “a blatant and massive violation of Nintendo’s intellectual property rights.”
Soulja Boy’s interest in video games is nothing new. Shortly after his success in 2007 took middle school dances across the country by storm, he was uploading YouTube videos to a series he called “Soulja Boy Video Game Blog.”
“I’m challenging anyone and EVERYONE who thinks they can touch me in Gears, Halo 3 or COD 4. Find me on Live and get something!” The description of the first video reads. “Don’t let rap fool you. Prepare to be PWND by Soulja Boy Tell ‘Em’.
But if the video game business withers, Soulja has another hustle to keep it busy: Its website also sells other products (which are on sale right now). SouljaPods, SouljaHeadphones, SouljaWatches, SouljaPhones, and SouljaPad are currently available for purchase.