This January, Apple announced several initiatives with which the company would celebrate Black History Month, which in the United States and Canada is celebrated every year in February (in other countries such as the United Kingdom it takes place in October).
One of these initiatives is the Black Unity Collection. It consists of new editions of the Apple Watch Series 6 and the sport band, as well as new matching faces. Apple wants, with these designs, to honor the ongoing fight for racial justice.
The watch, the strap and the dial became available on February 1 and will continue to be available throughout the month, coinciding with this annual observation that was born to remember the history of the African diaspora.
The three designs are inspired by the colors of the Pan-African flag: “red for the blood that unites the peoples of the African diaspora and was shed for their liberation, black for the black people who feel represented by this flag, and green for the great natural wealth of Africa.
The Apple Watch Series 6 Black Unity (engraved with the phrase “Black Unity”) starts at €429 for the 40mm model, and €459 for the 44mm version. You can buy it directly from the Apple Store.
On the other hand, the Black Unity sports strap costs €49, whatever the case size. In this case, it bears the words “Truth. Power. Solidarity” (Truth. Power. Solidarity) recorded. It can also be purchased from the Apple Store.
In line with its Initiative for Racial Equity and Justice, with these products Apple wants to help six organizations that promote racial equity and justice:
- Black Lives Matter Support Fund (through the Tides Foundation)
- European Network Against Racism
- International Institute on Race, Equality and Human Rights
- Leadership Conference Education Fund
- NAACP Legal Defense and Education Fund, Inc.
- Souls Grown Deep Community Partnership