Instagram announced today that it is launching the ability for users to pin up to three posts, including photos or Reels, to the top of their profile grid. The company says the new feature will give creators more flexibility to express themselves on their profiles. The official launch comes as Instagram confirmed to TechCrunch in April that it was testing the feature. The ability to pin posts will roll out globally to all users starting today. You can pin a post by navigating to a specific photo or Reel and clicking the three dots in the top right corner and selecting “Pin to your profile”. Once you do, the post will appear at the top of your profile grid. “Your profile is your space, so we’re looking at more ways to give you control over that experience,” Instagram director Adam Mosseri said in a video posted on his social channels about the new feature. The ability to pin a specific post to your profile is a welcome feature for users who want to highlight their favorite posts that may have been hidden somewhere further down in their photo grid. The feature could also be useful for creators who post frequently but want to highlight a specific post. Currently, users have the option to pin Stories to their profile, but this new feature extends this ability to posts. While you could previously highlight a post in a Story and then pin that story to your profile, this new feature makes the process much easier and more straightforward. It’s worth noting that the new feature works similarly to Twitter’s “Pin to Your Profile” feature and TikTok’s “Pinned Videos” option, which allow you to pin content to the top of your profile. Today’s announcement comes as Meta recently launched several features for its Reels products on Facebook and Instagram. Notably, it implemented a sound sync feature on Facebook Reels and added support for longer Instagram Reels of up to 90 seconds, up from the previous limit of 60 seconds. The company also introduced various creative tools, audio tools, templates, and other options to make Reels more attractive.
