The EU could ban Apple TV + for not having European content

According to the General Online Security Strategy and the Media Regulation Bill, the European Union requires that at least 30% of the content of online video services streaming come from Europe.

This could be a real challenge for Apple. Of the 42 films and television series available, only two come from Europe: the British comedy trying and the series ted lassowhich is recorded in the UK.

Apple TV + would not be the only service of this type affected, but there is no doubt that everything indicates that it will be a bit difficult to comply with this requirement. According to MacRumorsto reach that 30%, Apple would need to add 17 European productions.

It is unclear whether these two British-produced series will qualify as part of that 30% of European content now that the UK will no longer be part of the European Union.

For Netflix, meeting these requirements should be easier. In recent years, Netflix has invested heavily in European movies and series.

The easiest way to reach that desired percentage would be to get films and series already shot in Europe, but that would clash with what Apple has said all this time, that it wants to invest in original productions.

Original article published in MacWorld Sweden.