TikTok plans to relaunch the short video platform in India. The parent company of the popular short video sharing platform, ByteDance, is actually looking for organizations to partner with to mark its return to India.
tik tok it was one of the 250+ apps that got banned in India in 2020 which included several popular apps like PUBG Mobile, Alibaba and many similar apps. TikTok was one of the top platforms in India for creating short videos, but It was banned following the border disputes between India and China, due to a threat to national security. Krafton announced Battlegrounds Mobile India (BGMI) in May 2021 as a replacement for PUBG Mobile. ByteDance is looking to bring back the popular TikTok app in India with a new partnership and re-enter the market. The company is also looking to rehire its former employees. The company is reportedly already in talks with Indian real estate firm Hiranandani to form an alliance and relaunch the app in India. Hiranandani Group is based in Mumbai and is one of the largest real estate developers in India with projects in Mumbai, Bangalore and Chennai. The real estate giant also runs data center operations under Yotta Infrastructure Solutions and recently launched a consumer services arm, Tez Platforms, and will invest more than Rs 3.5 billion rupees over the next three years. The conversation between ByteDance and Hiranandani Group is at an early stage, and union government officials have been informally briefed on the plans, the report added. If things fall into place and ByteDance is able to launch the app again in India, the app will need to follow the data rules set by the Indian government. All critical user data must be stored locally in India and not outside the country. Also, if TikTok has to return, like PUBG Mobile, there is a possibility that the app will launch under a different name in India instead of TikTok. This also means that there could be a new brand to start with. The report also stated that ByteDance chief legal officer Gautam Vohra, who left the company in August 2021, rejoined ByteDance earlier this year as head of legal affairs, South Asia and the Middle East regional council. Even if the app is relaunched in India, it will face stiff competition from apps like Instagram (Reels), YouTube (Shorts), Snapchat, Chingari, ShareChat, MX Takatak, Moj, Josh and more. But it’s also worth mentioning that none of the clones or contests have been able to match TikTok’s popularity in the span of two years. Via: FirstPost
